Warming up

1. How much do you know about companies, structure and their responsibilities?

2. Is it necessary to do market research? Why?

3. Why does a marketing strategy play an important role when a company wants to put a new product into the market?

4. Would you think of as many adjectives as possible to describe products or services?

 

 

Section 2 : Useful Patterns and Expressions

Students need to read the patterns and expressions together and translate them.

➢Our company is mainly in the line of exporting Chinese handcrafts to European markets.

➢We have a workforce of 60 employees and a turnover of $ 7. 5 million.

➢Our activities cover a wide range of commodities, such as ties, belts and shirts.

➢It covers business scope on research, manufacture and sales of wooden toys, wooden games and other wooden items worldwide and becomes one of the leading manufacturer and main seller in wooden toy production in China.

➢The computer we produced is characterized by its high quality，compact size, energy saving, and is also easy to learn and easy to operate.

➢They are not only as low-priced as the goods of other markets, but they are distinctly superior in thefollowing respects.

➢That's our latest development, a product with high performance. We put it on the market just a month ago.

 

Students need to think about other expressions.

Section 3: Dialogues for Reference

1. Read the words in Vocabulary after teacher and the teacher explains the usage.

2. Read the first dialogue and then underline useful sentences.

3. Role-play: read the second dialogue and write down those sentences that students regard as important.

 

Homework

Copy the words and expressions on page 15-18.

Section 4: Tasks

Students need to finish 1-2 tasks in section 4 to consolidate the expressions learnt in last section.

Task 1

1. Your company is planning to put its introduction on the website. Here are the key points your manager plans to include in the introduction :

你的公司打算将公司介绍放到网页上。公司介绍应包括以下这些要点:

●History

●News & Trends

●Business Scope

●Order

●Customer Service

2. You are required to use the Internet resources to find out the information the companies usually include in their introductions. Discuss with your group members if the above points are sufficient or

not to present your company and reflect your company culture.What should be paid attention to when you put the introduction? Are there any other items should be added? And why?

可以利用网络找出公司网页通常包括的内容。开展小组讨论:以上要点是否能完全展现出公司的特点,体现公司文化?在操作时需要注意什么?还有其他需要添加的内容吗?为什么?

3. Make a presentation to the whole class about your findings.

向全班汇报你们的讨论结果。

 

Task 2

1. Work in pairs to design your own company, choosing one of the types of business organization in the following chart. Complete the table with your company profile.

小组合作设计你自己的公司，你可以从下

面的表格里选择公司类型,并且填写好你公司的详细信息。

1. Give a presentation about your company，using notes you made in the table above.

根据你填写好的公司详细信息,向全班同学口头介绍你的公司。

2. Now interview your partner and complete the second column of the table above with as much information as you can about his/ her company.

 

Task 3 A foreign businessman is visiting your company, and shows interest in your products and wants to know more. Introduce your products in terms of material, design, functions, quality, price and other related specifications and try to persuade him to buy it.

一位外商正在参观你的公司，他对你公司的产品很感兴趣并且想知道关于产品的更多详细信息。请你根据产品的材质、设计、功能、质量、价格和其他相关的规格向他介绍并且努力说服他购买。

 

Task 4 Describing the Graphs

Work in pais. Mach the words in the box with the arrows.

小组合作,将词与箭头搭配在一起。

remain steady    decrease    peak

Increase    level off         recover

 

Section 5: Links

Read the passage in this section and grasp the tips by themselves.

 

Homework:

Make a presentation about your company's net profit from 2006 to 2010, using the words and phrases above.

对你公司从2006年至2010年的净利润作口头报告，可以使用上述的单词或词组。